Zorphbert and Fred

This is another straight from my own life. Inspired by a quick twitter conversation I had with @supertemps, I recalled the moment when I realized just how silly the foodservice/retail field has become. I work for a snack food company as a designer. I designed a box for a cinnamon-stuffed pretzel treat… the hero image featuring only the product and a strawberry on a plate. The necessary disclaimer: “serving suggestion”. Not just for the strawberry, but for the plate as well. Apparently, people are dumb enough to think they’re getting a plate AND a single strawberry in the box to go with their pretzel. And thus, my life changed forever. Well, not really, but I rolled my eyes repeatedly.